The EVP Edit

This Quarter’s 5 Topics

Edition 2 · Autumn 2026

Once a quarter, the five things shaping EVP, culture and employer brand, and what each one means for the work we're trying to do.

Welcome

Welcome back to The EVP Edit.

If you’re new here, hello. Once a quarter I pull together five things I’ve seen shaping the world of EVP, culture and employer brand, and try to make sense of what they mean for the work we do. Not everything that landed, just the patterns worth your time.

Every topic below starts with what talent actually want, and how that shapes whether they join our organisations and stay. Then the evidence, then what we can do about it.

And something surprised me as I pulled it all together. I’ll save that for the end…

1

Mental health: support is better, but still not enough

Around half of us can expect to develop a mental health condition by the age of 75, and for many it first shows up by our early twenties1. Right now, more than one in five UK workers (22%), around 7.2 million people, have poor mental health, the highest level since the data series began in 20092. So the question people are quietly asking isn’t really “does my employer care?”. It’s “if it’s me next, will I actually be looked after?”

On the first question, the answer is getting better. 69% of Gen Z and millennials globally now feel their employer takes mental health seriously, up 14 to 15 points since 2024, and 72% are confident their manager wouldn’t discriminate against them for raising it3. So for most, it now feels safe to speak up.

The support behind it is patchier. 71% of Gen Z say they’ve needed time off because of stress, yet only 41% took it, and one in five of those gave their employer a different reason3. Only up to a quarter say they consistently see managers helping them set boundaries or supporting their wellbeing3. In the UK, of workers who did take time off for stress, 27% got no support when they came back4, and only 29% of organisations train managers to support mental health5.

And here’s the bit that matters most for our EVPs. When UK talent tell us what they want from an employer, work-life balance comes first (64%), and it’s also the top reason they leave (43%). But what makes that balance, in their eyes, is the work itself: a good working environment and flexible arrangements come first, with wellbeing support playing a supporting role6. People aren’t asking for more programmes (lovely as some of them are). They’re asking for work they can actually sustain.

So, what’s ours to do? A ‘good working environment’ is a long way from one size fits all, so the support has to be shaped around how work actually gets done in each organisation, and ideally by the people it’s for. At Leicestershire Partnership NHS Trust, more than 90 change champions from across the trust dug into the staff survey, and the wellbeing programme was co-designed from staff feedback. The result looked like the work itself: Team Time Out, where teams take two to three hours away together to relax and reconnect, better staff rooms and rest spaces, and a menopause toolkit. Over 98% of staff said it made a positive difference to their team’s health and wellbeing7. Santander UK, named best for mental health and wellbeing by Working Families in 2022, took a different route: a Mental Wellbeing Network that more than 10% of colleagues had joined, a weekly tea-and-talk, and a staff survey whose results became action plans for each directorate8. Different sectors, different answers, and in both, the people doing the work helped shape the support.

In the EVP itself, that means hard proof points rather than a statement of how much we care. Say what actually happens when someone needs time off and comes back, how managers are trained to support them, and what flexibility looks like day to day, because talent tell us a good working environment and flexible arrangements are what make balance work. And remember that an EVP faces inwards too. I’ve lost count of the times I’ve heard people in focus groups say they had no idea what support was in place for them, and were pleasantly surprised when they found out. The best provision in the world can’t help anyone who doesn’t know it’s there.

2

Financial wellbeing: money worries don’t stay at home

Money is on a lot of minds right now, and it doesn’t stay at home. Money worries are the second biggest thing outside work adding to people’s stress, behind only poor sleep: 48% of UK adults say so, rising to 65% of 18 to 34s. For younger workers it follows them into work too, with 51% of 18 to 24s saying the extra paid hours, or work with another employer, they’ve taken on because of the cost of living have caused them stress4.

And that stress has a cost; one in five UK workers needed time off in the last year because of poor mental health caused by pressure or stress, rising to 39% of 18 to 24s4. Money isn’t the only pressure behind that, but it’s one of the biggest people are carrying. So if we’re not thinking about financial wellbeing, we’re missing part of what sits behind our absence figures, not just our pay reviews.

It shapes whether people join and stay, too. UK talent rank salary and benefits second only to work-life balance (58% against 64%), it’s the second biggest reason they leave (36%), and it’s where current employers fall furthest short of expectations. When people are forced to choose, pay comes first, which Randstad (and I tend to agree) reads as financial security taking precedence. Reliable pay, they say, is the foundation of feeling secure at work6.

So what do people actually want from us? One financial wellbeing provider’s UK research found 66% wish they could build up savings automatically from their salary, and 48% would move to another employer for better financial support9.

That first ask is exactly what some household names are now working on. In June, Co-op, Next and Travelodge were among the UK employers behind a new National Coalition for Workplace Savings, welcomed by the Treasury, to widen access to schemes that let people set aside small, regular amounts from their pay to cover emergency costs10. It’s practical, it shows up every payday, and it’s what people say they want.

Yet financial wellbeing still features in fewer organisations’ wellbeing activity than mental health does (68% against 89%)5. Deloitte’s advice to employers is to talk about financial pressure openly rather than leaving people to manage it quietly3.

So, what’s ours to do? Stop treating wellbeing as one thing, or as primarily relaxation. People don’t come in neat boxes: money worries keep us up at night, poor sleep wears down our mental health, and all of it affects whether we can show up for work. Wellbeing is mental, physical, emotional, social and financial, and the support that counts is practical. Predictable hours, easy ways to save, and being able to talk about money without it reading as an admission will do more than another mindfulness app.

3

Presenteeism & surveillance: being seen, being watched

Ask people what would make them walk, and flexibility is right at the top. If hybrid or remote workers lost their flexibility, 43% would start looking for another job, and 39% of UK workers would take a pay cut of 10% or more for flexible hours11.

But many feel the rules have shifted from delivering to being seen. 73% believe return-to-office policies are driven by leadership oversight and visibility, and people are adapting: 38% of hybrid workers say they ‘coffee badge’, going in just to show their face for a few hours, and 30% of workers choose their office days to be seen by leaders or clients11. A couple of years ago, 6 in 10 UK workers already thought being physically present improved their chances of promotion, rising to 69% of Gen Z12.

Yet the evidence on homeworking is far kinder than the visibility instinct suggests, and it points the same way in very different workplaces. Here in the UK, organisations with people working from home are twice as likely to say it has increased productivity as decreased it (33% against 16%), and 36% say it has cut sickness absence5. A six-month randomised trial of 1,612 employees at Trip.com in China found the same: working from home two days a week cut quit rates by a third, with no difference in performance reviews or promotions over the following two years, and managers who’d expected productivity to fall changed their minds once they’d seen it13. So it’s fair to ask what all that visibility is really for.

And the watching isn’t only in person. 59% of UK workers believe their employer is monitoring their activity, from log-in times to mouse movements, 38% count it among their top concerns at work, and 82% think employers should be legally required to say when they’re doing it11. It doesn’t even buy what it promises: a meta-analysis of 70 samples found electronic monitoring had no relationship with performance at all14.

So, what’s ours to do? If our EVP promises trust, flexibility or progression on merit, but people feel they have to be seen to get on and performance is judged on activity data, they’ll believe the norms over the promise. Be open about any monitoring and what it’s for, and judge people on what they deliver. Because technology measuring people in ways they’re not comfortable with doesn’t stop at our own employees. It’s already shaping how we hire.

4

AI in hiring: the impact on trust

Candidates aren’t anti-AI, but just 2% of UK candidates say they’re comfortable with AI in hiring as it stands15. 28% of UK candidates say they’re less likely to apply where AI screening is used16, and 29% of UK jobseekers would drop out of a process over perceived overuse of AI17. In the US, 38% have already walked away from a process because it included an AI interview15.

Part of the problem is being kept in the dark. Only 13% of UK candidates were clearly told AI would be used before their most recent AI interview, 42% of those who completed one never heard back, and UK candidates came away net 20 points more negative about the employer brand15. Ghosting was a problem long before AI, with only 38% of UK candidates hearing back from more than half the employers they apply to, but AI interviews are adding to it: the UK now has the worst post-interview ghosting rate of any market surveyed15. And the trust runs both ways: 51% of UK jobseekers use AI to tailor their CVs17, while of the 35% of employers who try to monitor that, three quarters have rejected candidates for it18.

The law expects openness too. Since February, UK organisations can make solely automated decisions more easily, as long as people are told, can challenge the decision and can ask for a human19. When the ICO spoke to 37 employers likely to be using automated recruitment tools, it found 16 were probably making solely automated decisions, often without realising, and all 16 have agreed to act19.

So, what’s ours to do? Candidates have told us exactly what would help. In every market Greenhouse surveyed, the top comfort measure was the option to ask for a human interview, followed in the US by being told upfront that AI is involved, a clear explanation of what it’s measuring, and knowing a human reviews the result15. None of that is expensive, and it’s fast becoming part of the very first promise our EVPs make.

5

DEI rollback impact: gone quiet, not gone

First, a quick recap of how we got here. In January 2025, President Trump signed an executive order describing DEI as “an unlawful, corrosive, and pernicious identity-based spoils system”. It revoked the 60-year-old equal employment order for federal contractors, required contractors to certify they run no DEI programmes that break anti-discrimination law, tied that certification to the False Claims Act, and told each federal agency to identify up to nine potential investigations of publicly traded companies and other large organisations20. That threat has since become real money. IBM paid $17 million in April, Deloitte $21.5 million in August and Accenture $25 million in September, each to settle allegations that it used race- or sex-based goals or programmes while certifying compliance, though the Justice Department notes these are allegations only, with no determination of liability21,22,23.

Many companies had already started going quiet. Two weeks before the order, McDonald’s retired its aspirational representation goals, paused external surveys and renamed its diversity team the Global Inclusion Team, while calling its commitment to inclusion “steadfast”24. Across large US companies, the space given to DEI in sustainability reports shrank 53%25. Not everyone followed: in January 2025, Costco shareholders rejected a proposal asking it to report on the risks of keeping its DEI work, with 98% of votes cast against26. And attitudes have moved too. Earlier in the summer, Gallup reported that US support for same-sex marriage has fallen from a peak of 71% to 65%, driven by Republicans (down from 55% to 37%), and noted the decline has come as conservative leaders have pushed back against DEI programmes27.

Talent here haven’t gone quiet on inclusion, though. 68% of UK workers say a company’s approach to DEI matters when they’re considering a new employer, nearly 60% would consider leaving if their employer rolled its commitments back, and only 3% want their employer to scale back, while 45% want it to go further28. Equal opportunities is one of the five things UK talent look for most in an employer (53%), and more so for women (58% against 48% of men)6. And globally, around 40% of Gen Z and millennials have turned down a potential employer on the grounds of their own ethics or beliefs3.

The good news is that UK employers mostly haven’t walked away from it. In the same review, DEI coverage shrank just 11% in the UK sample, 70% of the UK companies still declare diversity targets, and nine of the 20 kept or grew their coverage25. What changed is the language: “diversity” is disappearing from headings and “merit” is on the rise25.

But the outcomes people are judging us on haven’t caught up. Ethnic minorities hold a record 20% of FTSE 100 board seats but just 11% of senior management roles29, and last week the CMI found more than four in five UK managers can’t rule out gender bias affecting young women’s promotions, with male managers almost twice as likely as female managers to say opportunities are equal (44% against 24%)30.

So, what’s ours to do? Going quiet can read as going backwards to the very people who care most, even when nothing’s been cut. The EVP answer is to claim less and prove more: fair processes, the outcomes we can actually show, and a clear line on what we’re still committed to. And it’s fine to be open about the journey: where we started, where we want to get to, and what we’re doing to get there. An honest work in progress is far easier to believe than silence.

If you’d like to go further on where AI and inclusion meet, I dug into it in my Edition 1 deep dive.

Read the AI and DEI deep dive →

Before you go

Thanks for being here for edition two.

If there’s a thread running through all five this quarter, it’s how practical and everyday the asks are. Work people can actually sustain, and a clear route back if they need time off. Reliable pay, predictable hours and an easy way to save. Being judged on what they deliver, not where they sit. Being told when AI is used, and being able to ask for a human. Fair processes, and outcomes they can see.

None of that needs a new programme, a launch or a statement. It’s the day-to-day of how work actually works, which is exactly what an EVP is meant to describe. So if you’re wondering where to start, start with the ordinary stuff. That’s what talent are asking for.

The next edition lands after the end of the quarter, so make sure to pop back in the new year and see how the final quarter of 2026 panned out for the world of EVP, culture and EB.

And if this edition has made you think, share it with someone who might find it useful too. That’s how we all keep learning and growing.

All the best,
Vicki
Founding Director, The EVP Consultancy

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Sources

Every figure above re-confirmed against its primary source on 9 October 2026.

  1. McGrath et al. (2023). Age of onset and cumulative risk of mental disorders, Lancet Psychiatry 10:668-81 (abstract; 156,331 adults, 29 countries, surveys 2001-2022).
  2. Mental Health Foundation (2026). Employment and mental health inequality, summary report, pp.2, 4, 5.
  3. Deloitte (2026). Gen Z and Millennial Survey, pp.5, 11, 36-37, 42 (22,595 respondents, 44 countries).
  4. Mental Health UK (2026). The Burnout Report 2026, with YouGov, pp.10, 15-18.
  5. CIPD (2025). Health and Wellbeing at Work 2025, pp.6, 12, 19.
  6. Randstad (2026). Employer Brand Research 2026, UK, pp.4-6, 12 (n=10,742).
  7. NHS Employers (2026). Our Future Our Way: creating the conditions to thrive and improve wellbeing, Leicestershire Partnership NHS Trust case study, 27 Jan 2026.
  8. Working Families (2022). Santander, winner 2022 Best for Mental Health and Wellbeing, case study, 8 Jun 2022.
  9. Stream, formerly Wagestream (2025). The Missing Metric 2025, with Censuswide, 2,000 UK employees, pp.3, 5.
  10. UNSGSA (2026). UNSGSA supports launch of UK National Coalition for Workplace Savings, 16 Jun 2026.
  11. Owl Labs (2026). State of Hybrid Work 2026, UK (respondents 72% managers; n not stated).
  12. Randstad (2024). Employer Brand Research 2024, UK, p.24.
  13. Bloom, N., Han, R. and Liang, J. (2024). Hybrid working from home improves retention without damaging performance, Nature 630, 920-925 (randomised trial, 1,612 employees, Trip.com, Aug 2021 to Jan 2022).
  14. Siegel, König and Lazar (2022). Computers in Human Behavior Reports 8, 100227.
  15. Greenhouse (2026). Candidate AI Interview Report, pp.4, 8, 11, 21, 24, 28 (2,950 jobseekers in 5 markets; UK n=1,132).
  16. Morgan McKinley (2026). Global AI Report (2,106 respondents, 7 markets).
  17. Omni RMS (2026). Candidate Experience Report 2026, key findings (739 UK jobseekers).
  18. CIPD (2026). Resourcing and Talent Planning 2026, p.9.
  19. ICO (2026). Recruitment rewired, 31 Mar 2026.
  20. The White House (2025). Ending Illegal Discrimination and Restoring Merit-Based Opportunity, executive order, 21 Jan 2025, ss.1, 3(b), 4(b).
  21. US Department of Justice (2026). IBM pays $17 million to resolve allegations of discrimination through illegal DEI practices, press release, 10 Apr 2026.
  22. US Department of Justice (2026). Deloitte agrees to pay $21.5M to resolve alleged employment discrimination violations, press release, 25 Aug 2026.
  23. US Department of Justice (2026). Accenture agrees to pay $25M to resolve alleged employment discrimination violations, press release, 14 Sep 2026.
  24. McDonald’s (2025). Our commitment to inclusion, corporate statement, 6 Jan 2025.
  25. Stratton Craig (2025). Never Say DEI?, pp.7, 9-10, 13, 17, 19.
  26. Costco Wholesale Corporation (2025). Form 8-K, Item 5.07, annual meeting 23 Jan 2025 (shareholder proposal on risks of maintaining DEI efforts: 4,857,195 for, 281,267,612 against).
  27. Gallup (2026). U.S. Support for LGBTQ+ Issues Remains Down From Peak, Jeffrey M. Jones, 3 Jun 2026 (1,001 US adults, fieldwork 1-17 May 2026, ±4pp).
  28. IRIS Software Group (2025). DEI research press release, 25 Jun 2025 (Censuswide, 1,000 UK employees).
  29. Parker Review (2026). 2025 results press release, 10 Mar 2026.
  30. CMI (2026). Ready to Lead, press release, 5 Oct 2026 (601 UK managers).